Legend has it that coffee was first discovered by a goat herder who noticed his flock’s incredible energy after eating red coffee cherries. At GOAT Coffee, we’ve taken that ancient spark and turned it into a modern standard of excellence.

We don't do "good enough." We are obsessed with the pursuit of the Greatest Of All Time from the soil and the harvest to the roasting drum and your mug. Whether you are an athlete, a CEO, or a creative, your morning shouldn't be fueled by mediocrity. You deserve the GOAT.